Patient Engagement HIT writes: BlueCross BlueShield of North Carolina (Blue Cross NC) has launched a price shopping tool that allows patients to receive incentives for selecting what the insurer deems lower-cost and higher-quality healthcare services. Using the new SmartShopper tool, patients can view quality and price information when choosing where to receive certain types of care. If patients choose to receive care from a designated, awards-eligible care site, the patient will receive a cash award of up to $500 mailed via check to the patient’s home.
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