A recent research letter published in JAMA Internal Medicine highlights a need for “greater availability of price information” as well as “innovative approaches” to make information easier for consumers to use, writes Cincinnati.com . The research letter,was based on an Internet-based survey of insured adults who had purchased medical care in the past year. The researchers questioned nearly 2,000 respondents about what factors they considered when making choices. The survey included 1,099 people with high-deductible health plans – those that typically have lower monthly premiums but require individuals to pay more than $1,250 out of pocket before their insurance will kick in – as well as 852 people with more traditional forms of coverage. Researchers found that even when people were responsible for more of their health costs, they weren’t more likely to consider cost or shop around for the best deal on medical treatments. A majority of people across the board knew that some doctors cost more than others. Even so, only about 10 percent of consumers in each group considered other doctors the last time they bought medical care; and only about 4 percent compared costs.