CMWF: Is It Time to Bring Consumer Data into Health Care?

Interesting post from CMWF on bringing consumer data into healthcare for better patient engagement. Amazon and other vendors deliver just about everything but health care — yet probably know more about your habits and behaviors than your doctor does. That may be changing as health care providers begin using the consumer profiling tools that shape advertisements to get to know their patients beyond the examining room.

Read more: https://medium.com/@CommonwealthFund/is-it-time-to-bring-consumer-data-into-health-care-f4cdf1fd2588#.se455uwoz