States, community quality collaboratives, and others are investing millions of dollars in the sponsorship and development of public reports on the quality of hospital care. AHRQ has released these reports in the hope that they will stimulate quality improvement, increase accountability, and improve consumer choices. Although the major method of distributing these reports is through Web sites, it is not known who visits these public reporting Web sites or how Web site visitors use the data presented. This report provides information on who visits these sites and how they use the information, focusing on consumers and health care professionals, the primary target audiences.
Read full report – Users of Public Reports of Hospital Quality: Who, What, Why and How?’ online or via pdf