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BCBS of Tennessee launches online doctor comparison tool

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BlueCross BlueShield of Tennessee has launched an online health care cost and quality comparison tool that will provide its members with physician cost and quality information, based on physicians’ insurance claims data, reports iHealthBeat.

The online tool offers consumers information on doctors’ compliance with eight performance measures, such as regular eye screenings for patients with diabetes and annual Pap tests for women, and also includes physician cost information.

In July, Tennessee physicians were given 45 days to review their profiles and update medical claims data that would be used in this new online tool (which was launched Sept 15).

As reported in iHealthBeat, physicians in Tennessee opposed BCBST’s release of physician cost and quality ratings, arguing that claims data can be misleading and could unfairly damage a physician’s reputation. In addition, some doctors raised concerns that the Web site could drive consumers to seek treatment based on cost, rather than quality.

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