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CA: Bill Proposed to Let Pharmacies Sell Patient Prescription Data

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Fierce Healthcare: A new bill is currently being reviewed by California’s state Senate to allow pharmacies to sell patients prescription information to third-party marketing firms working for pharmaceutical companies.

Once approved, the legislation would let pharmacies send mailings directly to patients. This can help to remind patients to take their medication and when to order a refill of their prescription.

Press Release: CA bill would let pharmacies sell patient prescription data

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