Anthem BCBS continues its push to provide consumers with price, quality information for medical care.

Anthem Blue Cross and Blue Shield has expanded its medical cost comparison tool to Ohio, Kentucky and all of Indiana. A previous blog on this site (4/30) outlined Anthem BCBS’s inital launch of their online comparison tool in Central Indiana as part of the push to provide consumers with price, quality information for medical care. Anthem BCBS will continue to expand its transparency tool pilot program to new markets, a move that reflects the growing consumer-directed healthcare trend.